Jack Link's adds an “Edge” to Workin' Out With Sasquatch
Sept. 18, 2017
by MEAT+POULTRY Staff
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MINONG, Wis.- Beef Jerky company, Jack Link’s, has released another installment of its Workin’ Out With Sasquatch series featuring Odell Beckham Jr. and Clay Matthews III. The new 15 and 30 second television spots titled "The Edge” and “Muscles,” will air on networks like TNT, ESPN, NFL, Comedy Central and MTV, as well as Bleacher Report and be centered on workouts using Jack Link’s jerky that provide consumers and advantage.
The Edge spot shows football celebrities Clay Matthews and Odell Beckham Jr. suspended upside-down, working out brain muscles, trying cryo therapy, and getting swole with Sasquatch. The Muscles spot features Mathews proclaiming himself the product of hard work, superior genetics, Norse mythology and Jack Link's protein.
"Our newest Workin' Out With Sasquatch campaign shows how adding protein-packed Jack Link's to your snacking regime can take your workouts and everyday activities to the next level," said TD Dixon, chief marketing officer at Jack Link's Protein Snacks in a statement. "Clay and Odell bring the heat to these workouts yet again, and we're pumped to help them find their Edge as they head back to the gridiron for another season."
To see more Workin' Out With Sasquatch footage, go to JackLinks.com/SasquatchWorkout or visit Jack Link's on Facebook, Instagram and Twitter and follow the conversation with #TheEdge and #SasquatchWorkout. For more information about Jack Link's, visit www.JackLinks.com.