Beyond Meat joins forces with TGI Friday's
Sept. 20, 2017
by MEAT+POULTRY Staff
TGI Friday's is trying to supply food to different consumer habits.
EL SEGUNDO, Calif. — Beyond Meat, a plant-based protein company, announced the soft launch of the Beyond Burger at participating TGI Friday's restaurants in the greater Boston area.
TGI Friday's is the largest restaurant brand to partner with Beyond Meat so far. The Beyond Burger will be featured on the menu as an eight-week test item and will feature a 6-oz. burger patty.
“TGI Friday's is a staple in the American dining landscape, and we are thrilled they are bringing The Beyond Burger to their customers,” said Ethan Brown, CEO and founder of Beyond Meat. “From the onset, The Beyond Burger has been about delivering delicious, satiating, center-of-the-plate protein for the entire family to enjoy.”
Now through October, TGI Friday's guests in Dartmouth, Mansfield, Attleboro, Providence, Seekonk and Taunton will be the first to try The Beyond Burger, with a national rollout date expected in early 2018.
“Friday's is constantly innovating to appeal to an array of tastes and lifestyles, which includes offering more options for vegetarians and meat-lovers alike,” said Stephanie Perdue, TGI Friday's chief marketing officer. “We tested many concepts and The Beyond Burger was far and away the favorite plant-based burger among both our guests and chefs, making it the ideal addition to our popular Burger Bar.”