7-Eleven adds heat-and-eat meals to meet current dining trends
Sept. 11, 2017
by MEAT+POULTRY Staff
The convenience store chain wants to compete on prepared foods.
IRVING, Texas – 7-Eleven Inc. is adding 15 locally prepared heat-and-eat meals to its prepared-food program in an effort to compete with restaurants’ to go menus and at home recipe kits. The meal solutions are inspired by Italian, home-style, Asian, and Mexican recipes.
A life-size cardboard cutout of Dallas Cowboys quarterback, Dak Prescott, will let customers know where in participating North Texas 7-Elevens the entrees can be found. For a limited time, coupons for a free locally made meal will be available on the 7-Eleven website and through digital advertising on Facebook, YouTube, TubeMogul, Pandora and TuneIn.
The on-the-go breakfast, lunch and dinner meal options are prepared in local kitchens and delivered daily to participating 7-Eleven stores and available in the refrigerated case. Meals can be taken to go or heated in the store for immediate consumption. Suggested retail price ranges from $3.99 to $4.99.
Here is what's new on the 7-Eleven menu (selections and prices may vary by store):
Chicken Parmesan – Signature breaded chicken filet on a bed of penne pasta, topped with California marinara and aged Parmesan cheese.
Creamy Chicken Alfredo – Grilled white meat chicken, with creamy Alfredo sauce and parmesan cheese served over penne pasta.
Cheesy Tortellini – Four-cheese tortellini topped with creamy Alfredo sauce and aged parmesan cheese.
Cheese Lasagna with Meat Sauce – Hand-rolled pasta filled with ricotta and mozzarella cheeses, traditional Italian-style meat sauce and a blend of Italian-style cheeses.
Spaghetti Bolognese – Spaghetti noodles topped with an authentic Italian-style seasoned meat sauce and shredded parmesan cheese.
Macaroni and Cheese – Cavatappi noodles coated in a blend of five cream cheeses and topped with cheddar cheese and seasoned breadcrumbs.
Homestyle Turkey Chili – Homestyle chili made from ground turkey, black beans, ripe tomatoes, red bell peppers, onions and celery in an ancho chili pepper puree.
Asian-style Beef and Broccoli Bowl – Premium steak cuts on a bed of long grain white rice, served with broccoli, roasted red peppers and a teriyaki glaze.
Beef Enchiladas with Rice – Traditional hand-rolled enchiladas, filled with slow-simmered crumbled beef, smothered in a rich pasilla guajillo pepper sauce and topped with a blend of Mexican cheeses.
Chipotle Chicken Bowl – Shredded chicken seasoned with crushed tomatoes and onions, served with rice, vegetables and ranchero beans, and topped with cheddar cheese.
Deluxe Verde Chicken Enchiladas with Rice – Hand-rolled enchiladas, stuffed with poblano pepper-seasoned shredded chicken, covered with spicy tomatillo sauce and finished with authentic queso fresco cheese.
Breakfast Bowls (launching Sept. 25):
Chipotle Steak and Egg Bowl – Roasted potatoes topped with poblano queso sauce, scrambled eggs, chipotle-seasoned beef, fire-roasted peppers and onions, and shredded cheddar cheese.
Mile High Breakfast Bowl – Roasted potatoes topped with poblano queso sauce, scrambled eggs, breakfast sausage crumble, diced ham, fire-roasted peppers and onions, and shredded cheddar cheese.
Early Riser Scrambler Bowl – Rice topped with turkey chili, scrambled eggs, shredded cheddar cheese and pico de gallo.
“With these chef-inspired entrees, 7-Eleven can provide busy individuals and families with a delicious, premium-quality, whole-meal solution in one stop,” said Kelly Buckley, 7-Eleven vice president of fresh food innovation. “You can add a salad, beverage and dessert. The creamy mac and cheese is particularly kid-friendly and pairs well with chicken tenders and a cup of fresh-cut fruit. We want to take the hassle out of meal time with a variety of options and without giving up quality. There is something for everyone.”