Sonic selects new executive VP, chief brand officer

by Rebekah Schouten
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Jose
Jose A. Dueñas has been named executive vice-president and chief brand officer for Sonic Corp.
 
OKLAHOMA CITY — Jose A. Dueñas has been named executive vice president and chief brand officer for Sonic Corp.

In his new role, Dueñas will be responsible for the end-to-end customer experience, including marketing and culinary innovation, digital strategy, consumer insights, guest relations, concept development and overall evolution of the Sonic brand for the long term.

Prior to joining Sonic, Dueñas was executive vice president and chief marketing officer for Olive Garden. Before that, he held several positions of increasing responsibility in marketing at the Kellogg Co.

“I am delighted to welcome Jose to Sonic this month,” said Clifford Hudson, CEO of Sonic. “His experience and impressive track record complements our recent appointment of Lori Abou Habib as chief marketing officer. Jose brings broad expertise and talent to Sonic; we are confident his leadership and expertise will support continued growth of our brand.”

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