Simply Essentials earns humane certification
Aug. 9, 2017
by MEAT+POULTRY Staff
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American humane has recognized Simply Essentials for the treatment of its chickens.
WASHINGTON – Overland Park, Kansas-based Simply Essentials, a protein company offering beef and chicken products with increased Omega-3 fatty acid levels and lower cholesterol levels through a proprietary flaxseed feed technology, has earned humane certification for the treatment of its chickens.
American Humane, the country’s first national humane organization, founded in 1877, requires producers to meet program standards including about 200 science-based standards covering production practices from space requirements to proper temperature, air quality and much more. Also, they voluntarily agree to undergo rigorous, yearly audits by professional auditors to ensure the standards are being implemented.
“We are thrilled to have earned the American Humane Certification,” Dennis Krause, CEO of Simply Essentials, said in a statement. “Today’s consumers are increasing their demand for great tasting proteins that are healthy, produced with an emphasis on increased environmental sustainability and, importantly, raised in a humane system. Simply Essentials was founded on providing consumers with authenticity and integrity they can rely on. We are proud to have our chicken products display the American Humane Certified seal."
The American Humane Certified program ensures animals are raised and handled humanely through third-party audits covering more than 200 species-specific criteria which are rooted in the internationally accepted Five Freedoms of animal welfare. These science-based standards are set and regularly reviewed by an independent Scientific Advisory Committee of the nation’s top animal experts, animal behaviorists, veterinarians and animal advocates, including luminaries such as farm animal welfare pioneer Temple Grandin, Ph.D., and Joy Mench, Ph.D.
“Consumers are rightly demanding that the food on their plates is raised in line with their values,” said Robin Ganzert, Ph.D.,president and CEO of American Humane. “By becoming an American Humane Certified producer, Simply Essentials helps assure their customers that the food on their plates was raised humanely under the science- and evidence-based protections established by American Humane. We applaud them for their extraordinary commitment to good animal welfare.”
For a full list of American Humane Certified producers and more information about the program and other American Humane initiatives, visit http://www.humaneheartland.org/humane-certified-producers.