News bites from August
Aug. 18, 2017
by MEAT+POULTRY Staff
During a recent visit to Smithfield Foods’ corporate offices in Smithfield, Virginia, MEAT+POULTRY editors got a real flavor for the company after a trip to the company-owned restaurant, Taste of Smithfield, on the city’s uber-quaint Main St. Just a short walk up the hill from the college campus-like headquarters, the restaurant shares a storefront space with The Genuine Smithfield Ham Shoppe, both of which opened in 2012. The venue showcases the company’s pork products in a retail shop that shares a roof with a restaurant and both feature Smithfield’s meats.
The bustling restaurant and ham shop are a stroke of marketing genius by Smithfield, which appears to have accomplished its goal, stated by its previous president and CEO, C. Larry Pope, when announcing the new venture five years ago. “We think it will help attract more visitors to our historic town, along with giving us a showplace for our products,” he said.