Del Taco restaurants hires new CMO

by MEAT+POULTRY Staff
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Del Taco
The QSR hired Barry Westrum, who has decades of marketing experience in the food industry.
 
LAKE FOREST, Calif. — Del Taco Restaurants Inc. announced Barry Westrum will join the company as chief marketing officer. Westrum brings more than 25 years of marketing experience with nationally-recognized brands, including Taco Bell, KFC USA, Long John Silver’s, A&W Restaurants and Dairy Queen.

Barry Westrum
Barry Westrum, chief marketing officer, Del Taco

He will be responsible for leading Del Taco’s global marketing strategy, reporting to President and CEO of Del Taco, John D. Cappasola Jr.

“We are thrilled to welcome Barry to the Del Taco family,” Cappasola said. “Barry is an established brand leader who has deep experience in strengthening brands, enhancing marketing and innovation, and creating strong partnerships with operators and franchisees to build sales and profits."

Before joining Del Taco, Westrum held the position of Executive Vice President of Marketing for International Dairy Queen Inc. Before Dairy Queen, he spent 17 years with Yum! Brands, working his way up from Associate Manager of Field Marketing at Taco Bell Corp. in 1998 to senior director of brand marketing in 2007.

“I am excited to join this iconic brand and work with John and this talented management team as they approach their next phase of growth,” said Westrum. “Del Taco has had great marketing success to date, which has led to some of the best results in the restaurant category, and I look forward to working with the team to grow the Del Taco brand.”

Westrum also held positions as chief marketing officer at KFC USA, chief marketing officer of A&W and Long John Silver’s Restaurants. He began his career at Tracy-Locke Advertising where he oversaw the Pepsi-Cola account, before joining Frankel & Co. where he oversaw Chevron, Vans Inc. and Nestle Food Co. Brands.

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