Chef'd partners with Gelson's Markets on meal kits
Aug. 29, 2017
by MEAT+POULTRY Staff
Gelson's is the first grocery store that has worked with Chef'd.
LOS ANGELES — Chef'd announced a partnership with Gelson's Markets on Aug. 28 in a strategic push to expand its distribution into retail.
Gelson's will now offer the Chef'd meal kits at the Gelson's Valley Village/North Hollywood store, with plans to expand into other locations across the retailer's Southern California stores.
"Meal Kits have exploded in popularity, with the remarkable growth of Chef'd and other companies online,” said Chef’d CEO Kyle Ransford. “Still, most people do the vast majority of their food shopping in grocery stores. Gelson's shoppers will now be able to grab ready-to-cook meals in a signature Chef'd box, right at the grocery store."
Gelson's shoppers will find the Chef'd meal kits in a dedicated cooler end-cap in the produce department. The meal kits will feature a variety of 12 easy-to-prepare Chef'd recipes, such as Maple Glazed Pork Chops, Indian Beef Short Rib Tacos, and Cajun Chicken Pasta and will be priced at $24.99.
Each meal kit includes everything shoppers need to make dinner for two, with proteins, farm-fresh produce and herbs. All meals are additive- and preservative-free, and ingredients are never frozen.
"This is a brand-resonant partnership for Gelson's, which has always strived to offer only the very best, freshest produce and quality meats to our customers for more than 65 years," said Gelson's president and CEO Rob McDougall. "In an era when everyone is busier than ever, we are excited to build on our long commitment to exceptional customer service by delivering, even more, convenience to Customers through this affiliation with Chef'd."