Beyond Meat to move into more grocery stores
Aug. 29, 2017
by MEAT+POULTRY Staff
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Albertsons and Kroger stores will have the product in meat cases for Labor Day.
EL SEGUNDO, Calif. — Beyond Meat announced on Aug. 28 new distribution channels for its Beyond Burger. Since Memorial Day, distribution increased sevenfold according to the company, adding key conventional partners such as Albertsons Companies and Kroger. As a result of the recent expansion, The Beyond Burger will now be available in more than 2,000 grocery stores nationwide.
"It’s exciting to continue expanding The Beyond Burger across a national market through our partnership with Albertsons Companies,” said Ethan Brown, founder and CEO of Beyond Meat. “They share in our vision to offer delicious, satisfying, plant-based meat directly in the meat case where consumers are looking for protein."
After starting at Safeway’s Northern California division, Albertsons Companies is expanding The Beyond Burger into more than 860 of the Company’s Vons, Safeway, Pavilions, Haggen, Carrs and Albertsons stores across Southern California, Denver, Portland, Seattle and Alaska.
“Today's consumer is looking for alternative proteins to enjoy,” said John Beretta, GVP Meat & Seafood, Albertsons Companies. “Adding the Beyond Burgers to our great selection of other ground meats like grass fed & organic beef, bison, lamb, and poultry gives our customers one more great option.”