Subway unveils 'Fresh Forward' design
July 17, 2017
by Monica Watrous
The new Subway Fresh Forward design has rolled out to 12 pilot locations in the United States, Canada and the United Kingdom.
MILFORD, Conn. — Subway is refreshing its restaurants with a new design that includes self-order kiosks, digital menu boards and a designated pick-up area for digital orders. The upgraded restaurants also will feature new menu items, including pico de gallo, new sauces, house-made pickles and gluten-free bread.
“We’ve created a modern design that gives our guests choices — from how they order, to how they pick up their food, to how they enjoy their meal,” said Trevor Haynes, vice president of operations at Subway. “The reactions from our guests, our franchisees and the Sandwich Artists have been incredibly positive.”
Subway's new design includes self-order kiosks.
The new Subway Fresh Forward design has rolled out to 12 pilot locations in the United States, Canada and the United Kingdom, and is part of the chain’s evolution, which recently has included a new brand identity and digital strategy. The restaurants also include bright and playful décor, curated music, complimentary Wi-Fi and USB charging ports, and a fresh vegetable display.