Smithfield taps Yuengling in new bratwurst rollout
July 6, 2017
by MEAT+POULTRY Staff
The Smithfield Yuengling Traditional Lager Bratwursts is part of the Smithfield Craft Collection.
SMITHFIELD, Va. – Officials with Smithfield Foods announced on July 5 the launch of a new bratwurst infused with the flavor of amber lager from Yuengling & Son Inc. The Smithfield Yuengling Traditional Lager Bratwursts are available in five-link, 19 oz. packages and are part of the new Smithfield Craft Collection of brat offerings pairing craft beer with premium pork. The new product is available at East Coast retailers during grilling season with a suggested retail price of $4.99.
“As a brand that has brought families together over food for more than 80 years, we’re excited to partner with a like-minded brand that shares our values for tradition, quality and family moments,” said Michael Merritt, Smithfield Foods senior director of brand marketing. “As the country’s oldest brewery, Yuengling brings an unmatched expertise and craftsmanship that pair perfectly with our commitment to making flavorful, high-quality products like the Smithfield Yuengling Traditional Lager Bratwursts.”
“We are proud to partner with Smithfield, another iconic American brand, to delight grilling fans with these bratwursts made with actual Yuengling lager,” said Jennifer Yuengling, vice president of operations of Yuengling.