McDonald's unveils quick-service couture
July 21, 2017
by Erica Shaffer
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McDonald's sent out merchandise featuring "World Famous Fries" and Big Mac logos.
OAK BROOK, Ill. – McDonald’s is adding a side of fashion to its menu offerings for a very limited time to mark the chain’s recent launch of delivery service.
The quick-service chain unveiled its McDelivery Collection which includes “World Famous Fries” slide sandals, “World Famous Fries” sweatsuit, Big Mac onesies, a burger and “World Famous Fries” picnic blanket, and a Big Mac pillowcase set.
Big Mac pillowcases were also featured in the McDonald's merchandise kit.
The collection was created for Global McDelivery Day, which is July 26. Foodie-fashionistas can get a McDonald’s Collection item on a first-come-first-serve basis by ordering McDelivery on UberEats from participating McDonald’s restaurants. The collection is only available through delivery on July 26. Consumers’ shot at McDonald’s swag starts at 11 a.m. local time.
“On Global McDelivery Day, July 26th, we are celebrating the availability of McDelivery by committing to special deliveries around the globe,” the company said in a news release. “Throughout the day, McDonald’s will be surprising and delighting consumers by delivering more than just food, including the McDelivery Collection items.”