Little Caesars enters South American market

by Matt Hamer
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The new location will be in Santiago, Chile.
DETROIT — Little Caesars Pizza has opened its first location in South America. Located in Santiago, Chile, the restaurant gives the company a foothold in six continents and continues its expansion in Latin America.

“Customers crave value, but value goes well beyond just price,” said Paula Vissing, senior vice president, international, Little Caesars. “At Little Caesars Pizza, we see value as the relationship between price, quality, taste and convenience. Our menu is designed to satisfy those hunting for a great deal and great quality food.”

Little Caesars and its Chilean franchisee, Premier Caesars Chile SPA, already have plans for an additional 30 locations in the country. Other Latin American countries with Little Caesars locations include Mexico, Costa Rica, El Salvador, Guatemala, Honduras and Panama. 

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