Church's Chicken names new VP of Brand Strategy, Activation
July 12, 2017
by MEAT+POULTRY Staff
Jennifer Chasteen has been with Church's Chicken since 2014, previously serving as senior director of Brand Activation.
ATLANTA – Church's Chicken has promoted Jennifer Chasteen to the newly created position of vice president of Brand Strategy & Activation. Since joining the organization in 2015, Chasteen has served as director of New Product Development and, most recently, as senior director of Brand & Product Strategy.
“Jennifer has been instrumental in defining marketing strategies that amplify Church’s purpose of creating great chicken experiences that guests love,” said Church’s executive vice president and global CMO, Hector Munoz. "Paired with her deep activation expertise, that vision will now carry all the way through to the local marketplace.”
Chasteen brings more than 20 years of QSR and foodservice marketing expertise to the new role.
Chasteen is an alumnus of Arizona State Univ.’s Walter Cronkite School, where she graduated Magna Cum Laude with a Bachelor of Arts degree in journalism and public relations.
“I’m very excited to bring a strong, unified strategic marketing direction to life for Church’s," Chasteen said. “We have a terrific team that’s committed to creating even more compelling consumer touch points across our national footprint and of course, building profitable sales for our restaurants.”