Cargill touts Simply Essentials beef
July 31, 2017
by MEAT+POULTRY Staff
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OVERLAND PARK, Kan. – Cargill was named the exclusive producer of Simply Essentials brand premium Black Angus beef products. Simply Essentials is a protein company that offers beef and chicken meat “with measurable increases in Omega-3 fatty acid levels and decreases in cholesterol levels.”
The line includes a variety of roasts, steaks and ground beef products that are available at select locations nationwide. The meat is sourced from cattle that are fed a proprietary diet that includes flaxseed. Cargill states that the unique feed provides “measurable increases” in Omega-3 fatty acid levels and decreases in cholesterol levels in the beef.
“Consumers care about their health, and Simply Essentials Black Angus beef products add value to the premium quality beef we love, balanced with proven, science- based results,” said Tom Windish, president of retail for Cargill Protein. “We are thrilled for this opportunity to collaborate, providing consumers with additional, unique and innovative protein options they can enjoy at home with their families.”
The production arrangement combines Cargill’s experience in protein production with new technology, research and innovation provided by Overland Park, Kansas-based Simply Essentials.
“Today’s consumers are more health conscious than ever, and our products achieve the perfect balance for them,” said Todd Henning, COO of Simply Essentials. “We are excited to bring our flax technology to the outstanding beef program at Cargill, working together to add innovative products to the beef category.”