Bobby's Burger Palace launches franchising program

by MEAT+POULTRY Staff
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Exterior shot of Bobby's Burger Palace restaurant
Chef Bobby Flay is ready to expand his fast casual burger concept, Bobby's Burger Palace. (photo: Bobby's Burger Palace)
 
NEW YORK – Award winning chef, Bobby Flay, and his fast casual burger concept, Bobby’s Burger Palace, have announced the concept’s global licensing program. The franchising program aims to open expansion through qualified partners in new markets.

The first restaurant opened in 2008 and now operates 17 stores in the US with plans to expand in new domestic and international markets. The concept is meant to celebrate Flay’s love of food and travel with recipes reflecting the local culture. The menu is comprised of over a dozen made-to-order signature burgers, hand-cut fries, salads, milkshakes and drinks, all created from original Bobby Flay recipes.

"I've spent the last nine years perfecting Bobby’s Burger Palace,” said founder, Bobby Flay. “We have been patient in developing the concept and have waited to grow more aggressively until we felt the concept and the business were ready. We are fortunate to have great growth potential with this brand, and we believe that we are now ready to work with licensing partners to bring our burger experience to our fans around the world.”

"With our many restaurants located across nine states and Washington, DC, we believe we have a significant opportunity to grow the brand with partners in the US and internationally,” said Laurence Kretchmer, managing partner at Bobby’s Burger Palace. “We have shied away from many licensing requests over the years because we did not feel it was the right time to expand. Today we are proud to say that our brand is ready and we look forward to working with partners to rapidly expand Bobby’s Burger Palace.”

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