Smithfield announces new Spanish-language website
June 7, 2017
by MEAT+POULTRY Staff
Smithfield has partnered with Latin American chefs to provide recipes to consumers.
SMITHFIELD, Va. – Smithfield announced the launch of SaborSmithfield.com, a multimedia Spanish-language website highlighting a series of partnerships with distinguished Latino chefs across the US.
SaborSmithfield.com, which translates to flavor, savor or taste Smithfield, was designed to serve as a resource for Spanish-speaking consumers to learn more about the Smithfield brand, educate themselves on the different cuts of pork, and to explore accessible recipes.
Smithfield partnered with James Beard award winner and Latin-American Chef Jose Garces, who created recipes featuring Smithfield Fresh Pork.
“We are honored to expand our partnership with Jose Garces to bring restaurant-quality fresh pork recipes to Hispanic homes across the country, and offer a variety of delicious and easy to cook recipes in our new Spanish-language website,” said Dedra Berg, senior director of fresh pork marketing for Smithfield Foods.