Sam's Club first to sell retail beef in China in 13 years

by MEAT+POULTRY Staff
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Walmart's Sam's Club in Beijing is selling premium US beef after ban lifted. 
 
BENTONVILLE, Ark. – After a 13-year ban on US beef caused by a case of bovine spongiform encephalopathy, Wal-Mart Stores Inc.’s Sam’s Club club store in Beijing, China, was the first retail outlet in China to resume selling US premium quality beef.

“Sam’s Club China was able to leverage Walmart’s global sourcing strength to deliver a limited first batch of high-quality US beef to the Beijing location,” Rebecca Lui, corporate affairs, Walmart, said in a statement. “We started with boneless short rib, a premium and tender part of the meat that is very popular among Chinese.  For the first time in 13 years, Sam’s Club is bringing prime- and choice-grade short ribs from Nebraska to China, all delivered using a 30-hour cold chain.”

The cuts are sourced from antibiotic- and hormone-free cattle aged under 30 months in accordance with US Meat Export Federation regulations. Cows are traceable back to the farm of origin and are uniquely identified.

 

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