Oscar Mayer expands the WienerFleet
June 27, 2017
by MEAT+POULTRY Staff
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The first appearance for the two new vehicles will be Weiner, Arkansas.
PITTSBURGH/CHICAGO – This summer, Oscar Mayer is expanding its WienerFleet on the highways of America. The fleet currently consists of the Wienermobile, WienerMini and WienerRover. The WienerCycle and WienerDrone are now being added to the variety of vehicles in the famous fleet.
The five vehicles will set off on a journey from Weiner, Arkansas, for a Fourth of July celebration, bringing better hot dogs to the entire town.
“As the most iconic brand, we’re going where other hot dogs can’t. We’re committed to getting our new hot dog in everyone’s hands – and going to great lengths to do this. We knew that was a job for more than just our existing Wienermobile,” said head of marketing at Oscar Mayer, Greg Guidotti. “So, we’ve expanded our Oscar Mayer fleet, ensuring every American can taste the new recipe because we believe everyone deserves a better hot dog.”
The new WienerCycle and WienerDrone are fully equipped vehicles specifically built to deliver the new Oscar Mayer hot dogs. The WienerCycle is a three-wheeled moped, ideal for urban deliveries, traveling on land with a sidecar that doubles as a hot dog warming station. The WienerDrone is the first unmanned hot dog-carrying aircraft designed for remote location delivery.
The debut of the new Wiener vehicles is part of Oscar Mayer’s campaign to promote its removal of all added nitrates and nitrites, by-products and artificial preservatives from the meat in its entire line of hot dogs.
Consumers who are interested in having the WienerFleet visiting their town can follow @Wienermobile on Twitter for updates on its summer-long mission, and use the hashtag #ForTheLoveOfHotDogs #contest for a chance to win a stop along its route.