BWW to open pilot Express locations
June 14, 2017
by MEAT+POULTRY Staff
Two new B-Dubs Express stores will open in metro Minneapolis this summer.
MINNEAPOLIS – Buffalo Wild Wings is trying to cater to consumers’ changing eating habits and growing interest in takeout and at-home dining with its B-Dubs Express small-format locations. The chain announced June 14 that it will pilot two of these locations in the Minneapolis market this summer.
“With B-Dubs Express, we are excited to deliver on Guest feedback and passionately serve up high-quality wings to satisfy cravings even faster,” Todd Kronebusch, vice president of market development for Buffalo Wild Wings. “These first two locations in Minnesota will provide a great opportunity for us to test an alternative format and gain learnings as we continue to look for ways to meet the changing needs of today’s consumers.”
The B-Dubs Express locations will be approximately 2,500 sq. ft. with seating for 35 to 50 people. Even with the smaller size of restaurants, B-Dubs Express will still feature TVs to cater to its No. 1 customer – the sports fan.
The two pilot locations will open late summer in Edina and Hopkins, Minnesota.
Aside from BWW’s traditional wings, the B-Dubs Express menu will feature chicken tenders, a chicken sandwich, burger, salad, buffalo mac and cheese along with select sharables, sides and a selection of alcoholic beverages. The restaurant will offer takeout, as well as delivery through a partnership with DoorDash.
Buffalo Wild Wings is currently looking for future sites for B-Dubs Express in multiple markets across the country.