Tyson's Star Ranch Angus promotes mealtime moments

by MEAT+POULTRY Staff
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 Star Ranch Angus
Star Ranch Angus beef launches summer and fall promotions. 
 
DAKOTA DUNES, S.D.- Tyson Fresh Meat’s beef brand, Star Ranch Angus, will offer retail marketing support through a promotion highlighting dinner table moments. The promotion will take place May through July, and September through November this year.

“Our Mealtime Matters promotion celebrates the special moments that happen around the dinner table,’” said Rick Janke, senior brand manager at Tyson Fresh Meats. “We want our branded Star Ranch Angus beef partners to be part of these moments by providing beef that consumers can depend on and sharing that message through our updated website.”

The promotion will include the launch of a new mobile-friendly website featuring easy-to-share recipes showcasing the brands’ attributes. The promotion and website will focus on Star Ranch Angus beef being the “Champion of Mealtime Satisfaction.” Retailers will receive support through apparel, signage, social media contests and giveaways—all delivered directly across the country.

For more information on the “Mealtime Matters” promotion or to explore the new website, visit StarRanchAngus.com.  For business-to-business information on the Star Ranch Angus branded beef program, visit b2b.starranchangus.com.

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