Papa John's lands Wendy's VP of advertising
May 31, 2017
by MEAT+POULTRY Staff
LOUISVILLE – Papa John’s International Inc. has hired Brandon Rhoten as its Chief Global Marketing Officer. Most recently, Rhoten was vice president of advertising, media and digital/social at Wendy’s International.
|Brandon Rhoten, Chief Global Marketing, Papa John's International
In his new role, Rhoten will oversee all domestic and international marketing initiatives for Papa John’s. He will report to President and COO Steve Ritchie.
Rhoten is credited with helping Wendy’s grow same-store sales for 17 consecutive quarters. Papa John’s said he has set the stage for many marketing successes for Wendy’s, including the recent #NuggsforCarter, which beat Ellen Degeneres’ Oscar selfie as the most retweeted Tweet in history.
Before joining Wendy’s, Rhoten served as digital marketing manager at Freedom Group. He also held positions at Gyro, Advantech Automation and the Nederlander Corp.
“Brandon was a key contributor in Wendy’s resurgence within the QSR Hamburger category, advancing their brand positioning, creative, media, digital marketing and now renowned social media presence,” Ritchie said in a statement. “He is a disruptor in the QSR industry, and we are excited for him to further enhance Papa John’s brand relevancy and quality positioning across our marketing channels globally.”