JBS USA closes Plumrose acquisition

by MEAT+POULTRY Staff
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The company also began imports of US beef for the first time.
 

GREELEY, Colo. – JBS USA recently completed its acquisition of Plumrose USA in a transaction valued at $230 million. Officials with JBS USA announced on March 13 an agreement to acquire Plumrose, which was a subsidiary of Danish Crown A/S.

The acquisition expands the JBS portfolio into prepared foods and value-added categories, with products that include bacon, deli meats, hams and cooked ribs.

Separately, São Paulo, Brazil-based JBS SA received a shipment of imported fresh beef from the United States for the first time, Reuters reported. The product is a more marbled version of the cut known as “picanha” which also is referred to as top sirloin cap.

US beef and beef products had no access to the Brazilian market since 2003. But in 2016, the US Dept. of Agriculture and the government of Brazil reached an agreement that increased trade in beef and beef products between the two countries. Brazil lifted restrictions on US beef related to bovine spongiform encephalopathy and recognized the US’s negligible risk status for BSE. Meanwhile, the Food Safety and Inspection Service of the USDA ruled that Brazil’s food safety systems governing meat production remain equivalent to meat safety systems in the US.

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