Butterball extends antibiotic-free offering
May 24, 2017
by MEAT+POULTRY Staff
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Butterball added three new deli lunch meat options.
GARNER, N.C. – Butterball LLC announced the company’s Farm to Family brand will include three new deli lunch meat options. The new flavors are Oven Roasted Turkey Breast, Smoked Turkey Breast and Oil Browned Turkey Breast.
Butterball’s Farm to Family deli meats are made from turkeys raised with no antibiotics ever (NAE). The products also are free from phosphate, nitrates and nitrites. Additionally, the lunch meats are American Humane Certified, made from turkeys raised on a diet based on whole grains containing no animal byproducts or hormones, without any antibiotics or steroids – ever.
Butterball expects the new Farm to Family deli turkey products to be available in select markets this spring, and prices will vary by retailer.
“Consumers are looking for pure ingredients in their everyday meals, and that’s exactly what we’re delivering,” said Michelle Lieszkovszky, deli brand manager for Butterball. “Farm to Family deli lunchmeat is simply whole turkey breast with a dash of salt and sugar. Adding the benefit of having turkey raised without antibiotics gives deli shoppers the ultimate clean label experience.”
The introduction of the new deli lunch meats follows the 2016 launch of Farm to Family ground turkey. Butterball said the Farm to Family line extension taps into growing consumer demand for quality all-natural protein products.