Bar-S, McCormick partner on flavored franks
May 24, 2017
by MEAT+POULTRY Staff
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PHOENIX – Bar-S Foods and McCormick Grill Mates are coming together to bring consumers three new varieties of franks seasoned with Grill Mates seasonings. McCormick’s flavor team developed the 100 percent beef franks which contain no fillers, by-products or artificial flavors or colors.
The three new flavors include:
• Montreal Steak — a robust blend of pepper, garlic and spices for a bold, unique flavor;
• Smoky Applewood — a sweet, smoky blend of peppers, garlic and Applewood smoke flavor; and
• Classic — a special blend of spices for a unique twist on the traditional hot dog.
“McCormick Grill Mates is a great brand with a passionate consumer following. We are excited to bring some real flavor innovation to the hot dog category with the new McCormick Grill Mates Beef Franks,” said Bar-S Foods marketing director Jeff Gaunt in a statement.
“Adding bold Grill Mates flavors like Smoky Applewood and Montreal Steak takes traditional hot dogs to another level,” Kate Lackovic, marketing manager for McCormick Grill Mates added. “It was a natural evolution to offer beef franks after the success of our smoked sausages.”
The new beef franks are now available at major supermarkets across the country.