Subway hires McDonald's veteran as new senior VP of marketing
April 20, 2017
by Rebekah Schouten
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Subway operates more than 30,000 restaurants in the United States and Canada.
MILFORD, Conn. — Karlin Linhardt has been named Subway’s new senior vice president of marketing for North America.
|Karlin Linhardt, senior vice president of marketing for North America for Subway
In his new role, Linhardt will be responsible for brand management and the guest experience at more than 30,000 Subway restaurants in the United States and Canada. He will oversee North America marketing teams and core disciplines, Subway said, including advertising, media planning and execution, menu innovation and development, research and analytics, corporate social responsibility and tactical events and sponsorships.
Prior to joining Subway, Linhardt was a senior consultant for Accenture Interactive marketing firm, where he worked on Subway’s brand evolution in conjunction with Accenture’s design and contribution of Subway’s digital platform. Before that, he spent 10 years at McDonald’s Corp. as the senior director of marketing and 10 years in marketing at Anheuser-Busch. Additionally, Linhardt has served on the board of directors for Perkins & Marie Callender’s Restaurants since 2011.
“Karlin will be a critical member of our leadership team as we strengthen our brand and grow in a way that best supports our North American franchisees,” said Joe Tripodi, chief marketing officer of Subway. “Karlin strategically and operationally understands our business, and the challenges our franchisees face every day. He will be an impact player as we transform Subway at every consumer touchpoint in North America.”