Restaurant Brands eyes expansion in sub-Saharan Africa
April 5, 2017
by MEAT+POULTRY Staff
The Burger King, Tim Hortons and Popeyes parent reaches development deal with Servair.
OAKVILLE, Ont. – Burger King Europe GmbH closed a multi-country development deal in sub-Saharan Africa with Servair Inc., a subsidiary of Air France and a member of gategroup, a leading independent provider of airline catering, hospitality and logistics.
The new agreement will expand the footprint of the Burger King brand in Ivory Coast and Kenya as well as several new markets in Sub-Saharan Africa. The two companies previously have collaborated to open the first Burger King restaurants in Kenya and Ivory Coast.
“We are excited to announce this agreement to accelerate the expansion of the Burger King brand in sub-Saharan Africa, a high-potential consumer market that remains a priority for us as we grow the brand in the region,” José Cil, president of the Burger King brand, said in a statement. “Servair has a tremendous amount of experience in the food service segment and particularly with the Burger King brand, which will serve them well in continuing to expand the brand’s presence in the region.”
The Burger King system operates more than 15,000 locations in more than 100 countries and United States territories.