Nathan's becomes official hot dog of Six Flags
April 3, 2017
by MEAT+POULTRY Staff
Six Flags Entertainment Corp. and Nathan's famous ink multiyear partnership.
GRAND PRARIE, Texas – Regional theme park giant, Six Flags Entertainment Corporation and Smithfield Foods’ brand Nathan’s Famous hot dogs announced a multiyear partnership and food service program, making Nathan’s Famous the official hot dog of Six Flags in the US.
In 2017, Six Flags will serve Nathan’s Famous hot dogs in 15 of the US theme parks and water parks and add the Chicago market in 2018. The partnership will feature Nielsen-measured Six Flags TV, in park activations, integration into the Six Flags mobile app and in park signage through support from the Six Flags media networks. Six Flags will also highlight Nathan’s summer rewards, including sweepstakes hosted on the Nathan’s website and the brand’s social media pages.
“We are thrilled to welcome Nathan’s to our premier portfolio of national partners,” said Stephanie Borges, Six Flags vice president of North American strategic marketing and partnerships in a statement. “This partnership highlights our ability to deliver integrated platforms using our Six Flags Media Networks and experiential teams to drive sales at retail, while offering quality products to our guests.”
Both Six Flags and Nathan’s will incorporate an array of consumer-facing special offers, including ticket and shopper marketing programs throughout the span of the agreement in support of the partnership.
“Aligning with a popular family friendly brand like Six Flags is a natural fit for us,” said Leigh Platte, Nathan’s Famous vice president of sales. “Nathan’s celebrates family and fun. We are proud that Six Flags guests will now be able to enjoy our premium hot dogs, and that the brand will enhance the overall entertainment experience. We couldn’t be more excited to be the official hot dog of these great parks.”
Smithfield Foods is the licensee of Nathan's Famous pre-packaged hot dogs, selling a wide variety of beef franks at thousands of supermarkets across the country including natural casing, skinless, bun-length, 50 percent reduced fat, angus, and more.