Krystal to unveil new restaurant design
April 4, 2017
by MEAT+POULTRY Staff
The seasoned burger joint will mix a new concept with old traditions.
ATLANTA - The Krystal Company announced on April 3 the opening of its first restaurant location to feature a new building prototype designed to enrich customers’ experience.
The restaurant will open on April 5 in Marietta, Georgia, and represents the first redesign for the burger chain in more than a decade.
The remodeled restaurant features a vibrant color package, LED lighting, enhanced digital menu board and artwork that is modern, yet maintains the brand's heritage.
"The Krystal team has worked to create an experience which marries our long history of quality and value to the dynamic, contemporary brand we represent today," said Brian Blosser, vice president of construction and development at The Krystal Company. "Whatever the occasion, and for Krystal fans both current and new, this design allows guests to enjoy Krystal in a refreshed way."
The company's new restaurant initiative started with internal project design followed by research with guests on what they saw as the significance of the brand. After more than nine months of research and design development, the Davenport prototype, with the prominent clock tower, was created to pay tribute to one of Krystal's founding members, Rody Davenport, Jr.
"The public's response to our remodeling effort has been exciting and gratifying," continued Blosser. "We're planning on moving forward with the Davenport design in future locations, and replicating the anticipated success in select additional markets. Our guests can look forward to enjoying classic and new favorites in an environment we truly believe reflects the best of our brand."