Black Angus Steakhouse names new CMO
April 6, 2017
by MEAT+POULTRY Staff
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Liz Geavaras brings 20 years of restaurant industry experience to the job.
LOS ANGELES – Black Angus Steakhouse has named Liz Geavaras as CMO, a new position in the company’s executive leadership team.
In this role, Geavaras will lead Black Angus’ culinary direction on both food and beverage. She will oversee all marketing initiatives including expanding the company’s digital, public relations and social media footprints; research strategy for marketing campaigns; and diversifying the advertising mix.
“Black Angus is a longtime favorite dining destination for many Americans,” Geavaras said. “I’m thrilled to come on board, further build the brand and introduce more consumers to our high quality steakhouse experience.”
Before joining Black Angus Steakhouse, Geavaras was vice president of marketing at Grill Concepts Inc. which operates upscale casual, fine dining and full-service restaurants under the Daily Grill and The Grill on the Alley brands. She is credited with leading marketing initiatives that bolstered the brand, including the launch of a new seafood brand, rollout of a Social Media Ambassador program and the company’s loyalty initiatives.
“Liz joins our team during an exciting time for Black Angus and she will play a vital role in the growth of this iconic American steakhouse,” said Chris Ames, CEO of Black Angus Steakhouse. “Liz brings a strong background in consumer insights and trends, industry knowledge, and the leadership experience needed to drive a more integrated omni-channel marketing approach that builds loyalty for the Black Angus brand and positions the company for continued growth.”
Los Angeles-based Black Angus Steakhouse operates 45 locations across California, Washington, Arizona, New Mexico, Alaska and Hawaii. The restaurants serve Certified Angus Beef and USDA Choice steaks and burgers, in addition to seafood, salads, sides and desserts.