Niman Ranch names director of communications

by MEAT+POULTRY Staff
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Kerri McClimen was a consultant to The Pew Charitable Trusts.
 

DENVER – Niman Ranch, a subsidiary of Perdue Farms, announced the appointment of Kerri McClimen as its director of communications, a newly created role for the company. McClimen will oversee promotions for Niman Ranch meats and provide support and promote all segments of the company’s supply chain.

McClimen brings 25 years of professional public relations and communications experience to the role. She most recently was a consultant to The Pew Charitable Trusts, focusing on increasing consumption of meat and poultry raised without antibiotics as part of the Campaign on Human Health and Industrial Farming and the Antibiotic Resistance Project.

“We are thrilled to welcome Kerri McClimen to our socially responsible and mission-driven team,” Jeff Tripician, general manager of Niman Ranch, said in a statement. “As the industry leader in all-natural meats raised by more than 720 family farmers committed to sustainable and humane practices, it is critical that we support our communications outreach and thought leadership. Kerri’s experience and success at PEW with educating consumers and the industry about the need for antibiotic stewardship in agriculture makes her uniquely qualified to support us in achieving our mission.”

“It is a natural fit and personal goal for me to work for a mission-based organization such as Niman Ranch,” McClimen said. “I am thrilled to be a part of their close-knit team.”

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