Meat and veggie bar to hit shelves
March 14, 2017
by Monica Watrous
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At Natural Products Expo West, Wild Zora unveiled two new varieties made with pork raised without antibiotics or added hormones.
ANAHEIM, Calif. — Are mainstream consumers ready for a meat and veggie bar? The founders of Wild Zora Foods are about to find out. The Fort Collins, Colorado-based company’s products, which combine beef, turkey or lamb with organic fruits and vegetables.
“I have a lot of question marks in my mind,” said Josh Tabin, who launched the brand with his wife, Zora, in 2014. “A lot of people may turn up their nose when they see it. ‘A meat and veggie bar? That’s weird.’
“We have good repeat business, and we have good building revenue. We can see how the numbers are growing. But our challenge as a business is it’s not a neat and tidy existing category, and so trial is extremely important.”
Currently available in 700 retail locations nationwide, including select Safeway, Kroger and Whole Foods Market stores, Wild Zora products feature globally inspired flavors and include such ingredients as spinach, kale, tomato, turmeric, grass-fed beef and free-range turkey.
At Natural Products Expo West, the brand unveiled two new varieties made with pork raised without antibiotics or added hormones. Joining the likes of Mediterranean lamb with spinach, rosemary and turmeric; curry turkey with dates, cardamom and spinach; and barbecue beef with kale, tomato and red bell pepper are apple pork with rosemary, parsley, sage and thyme, and taco pork with cilantro, lime and jalapeño.