Country Archer Jerky to launch paleo meat snacks

by MEAT+POULTRY Staff
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SAN BERNARDINO, Calif. – Country Archer Jerky Co. will be launching its new line of paleo meat sticks at the Natural Products Expo West show March 10-12 in Anaheim, California. The company will also introduce a new brand logo and updated packaging for its jerky line.

“Similar to Frontier Bar and our existing line of gourmet jerky, the meat sticks were formulated to meet the needs of our core consumers who supplement their busy and active lifestyles with paleo-friendly post-workout snacks that are deliciously healthy, high in protein, and made with wholesome real food ingredients,” said Country Archer CEO and co-founder Eugene Kang. “Snacking is on the rise and our new meat sticks provide the perfect occasion for conscious consumers while delivering on taste, quality, health and convenience, that’s a potent combination.”

The 1-oz. meat sticks are made with 100 percent grass-fed and finished beef and turkey raised without antibiotics or added hormones. They are expected to hit the shelves at retailers including Kroger, Albertsons, Starbucks, Costco, Sprouts, The Fresh Market, Gelson's, New Seasons, Meijer and Fairway in early summer with an MSRP of $1.79 to $1.99.

The Country Archer brand recently introduced its Frontier Bar, a new line of high protein meat-based nutrition bars featuring 20 g of protein, 1 to 3 g of sugar and only 110 to 140 calories per bar.

“We are innovating and scaling up production at a strong pace as sales and distribution continue to surge,” said Director of Marketing PJ Roustan. “Meat snacks are experiencing a revival of sorts, and I am proud that we’re leading the way by offering affordable products you can feel good about feeding your family.”   

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