Maple Leaf Foods to purchase plant-based protein brand

by Monica Watrous
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Lightlife has 38 percent market share in the US refrigerated plant-based protein foods category.

MISSISSAUGA, Ont. — Maple Leaf Foods has signed a definitive agreement to acquire plant-based protein brand Lightlife Foods, Inc. from Brynwood Partners VI LP for $140 million and related costs. The transaction is expected to close in March, subject to customary US regulatory review.

With approximately $40 million in sales in 2016, Lightlife has 38 percent market share in the US refrigerated plant-based protein foods category and manufactures more than 30 products, including plant-based tempeh, hot dogs, breakfast foods and burgers, at its facility in Turner Falls, Mass. The deal strengthens Maple Leaf Foods’ position in the $600 million US plant-based protein market.

Michael McCain, president and CEO of Maple Leaf Foods

“Expanding into the fast growing plant-based proteins market is one of Maple Leaf’s strategic growth platforms and supports our commitment to become a leader in sustainability,” said Michael McCain, president and CEO of Maple Leaf Foods. “Consumers are increasingly looking to diversify their protein consumption, including plant-based options. The acquisition of Lightlife provides Maple Leaf with a leading market position and brand in the United States in a category that is outpacing growth in the broader packaged foods sector. We will expand our presence through investment in brand building, innovation and leveraging our respective capabilities.”

Maple Leaf Foods produces packaged meats under such brands as Maple Leaf, Maple Leaf Prime, Maple Leaf Natural Selections, Schneiders, Schneiders Country Naturals, Mina and Devour. The company said the acquisition of Lightlife Foods reflects its commitment to environmental sustainability, animal welfare, food security, nutrition and health.

 Maple Leaf
Maple Leaf Foods produces packaged meats.

Headquartered in Braintree, Massachussets, Lightlife was founded in 1979 and employs approximately 100 people. Brynwood VI acquired the brand from ConAgra Foods in 2013. Since then, the company has significantly expanded its sales, production and profitability, according to Brynwood Partners. 

“We at Lightlife are truly excited about today’s announcement, which will allow us to accelerate our growth and broaden our reach in the fast growing plant-based protein market,” said Roy Lubetkin, president and CEO of Lightlife Foods. “Maple Leaf Foods has an industry leading commitment to sustainable protein, including a strategic focus on plant proteins, and being part of this incredible organization will enable the continued growth of our brands.”

Maple Leaf Foods’ expansion into plant-based protein underscores the segment’s significant growth in recent years. In a similar move late last year, Tyson Foods acquired a 5 percent stake in Beyond Meat, a manufacturer of meat-free burgers, strips, crumbles and single-serve meals.

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By monica reynolds 3/8/2017 4:42:10 PM
what fantastic news ! plant based foods are the future - we do not need meat and dairy - we are far healthier WITHOUT it ...........let's hope that raising animals as a commodity will soon be a thing of the past - no need for all of the cruelty and suffering - animals are here to live with us ........they are not here as a commodity ...the sooner we realise this the better - thankyou to all the farmers that grow our healthy food !

By Pam Foldesi 2/27/2017 9:04:34 PM
I love it. A meat company, GOING VEGAN! The boss knows he will go bankrupt, trying to sell just body parts. Those days are gone.

By Karen Davis 2/24/2017 1:01:12 PM
Plant Power Protein is the Way To Go! Great News that plant-based protein is experiencing significant growth in recent years. No need for animal suffering. Humans healthier. Planet healthier. Win-Win all around.