Taco Bell launches chicken meat 'shell'
Jan. 11, 2017
by MEAT+POULTRY Staff
The Naked Chicken Chalupa features a shell made with seasoned and marinated chicken meat.
IRVINE, Calif. – Which came first, the chicken or the shell? It’s all the same for Taco Bell, which unveiled the Naked Chicken Chalupa that boasts the first taco shell made entirely of marinated, crispy white chicken meat.
The shell is made with 4 oz. of marinated, all-white-meat chicken sourced from birds raised without antibiotics important to human medicine, and seasoned with Mexican spices and seasoning, and packed with shredded lettuce, diced tomatoes, cheddar cheese and creamy avocado ranch.
Taco Bell began market tests of the Naked Chicken Chalupa starting in 2015 at stores in Bakersfield, California, and Kansas City, Missouri, in 2016. The item now will be available nationwide, Taco Bell said.
“Something this delicious yet different is bound to ruffle some feathers; some might even cluck their tongues at it,” Marisa Thalberg, CMO at Taco Bell, said in a statement. “However, we feel confident that once our fans get a taste of the Naked Chicken Chalupa they are going to understand exactly why this is our next big, fun and craveable innovation, following in the footsteps of the Doritos Locos Tacos five years ago and the Quesalupa just last year.”
The Naked Chicken Chalupa will be sold for $2.99 and will also be featured in a $5 Box including a Naked Chicken Chalupa, Doritos Locos Taco, Crunchy Taco and a medium drink.