Mobile rebates push beef sales
Jan. 30, 2017
by Bob Sims
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Ibotta and state beef councils partner for the big game.
CENTENNIAL, Colo. – A two-week partnership between the Federation of State Beef Councils of the National Cattlemen’s Beef Association (NCBA) and mobile rebates app, Ibotta has driven nationwide sales of fresh beef to over 270,000 units. The successful program has been extended through funding from Federation of State Beef Councils of the NCBA, a contractor of the Beef Checkoff, to allow consumers to take advantage of already low prices in time for the Super Bowl.
Currently, beef prices are down more than 10 percent from the high prices seen in 2014. The NCBA hopes these already low prices coupled with the cash rebates from the Ibotta app, will nudge consumers to opt for beef when planning menus for this year’s big game.
“Supplies are on the rise," Alisa Harrison, senior vice president of global marketing and research at NCBA said in a statement. “More beef means lower prices for consumers. The Ibotta partnership is our way of saying ‘thanks’ with valuable tips and information to easily incorporate beef into meal planning.”
The first few weeks of the campaign have seen over 1 million users unlock ground beef rebates that include education on beef’s nutritional value and recipe ideas. Consumer demand for beef seems strong with redemption rates at 35 percent, a number substantially above the Ibotta average of 22 percent.
Consumers can download the app and browse for beef rebates in the grocery category. They then unlock the rebates after viewing educational information about beef and purchase fresh beef items at any grocery store in the US and get cash back through Ibotta.