Wendy's joins the USRSB
Dec. 6, 2016
by MEAT+POULTRY Staff
Search for similar articles by keyword: [Wendys
The initiative gives more transparency to the US beef value chain.
DUBLIN, Ohio – On Dec. 5, Wendy's partnered with the US Roundtable for Sustainable Beef (USRSB). The USRSB is a multi-stakeholder initiative developed to advance, support and communicate sustainability efforts throughout the US beef value chain.
"We have a long-term interest in promoting the continued sustainability of the US beef supply chain, and we are proud to join the efforts of the US Roundtable for Sustainable Beef and align on common goals and metrics to drive continuous improvement in US beef production," said Liliana Esposito, chief communications officer for The Wendy's Company.
With heightened interest in where food comes from and how it is raised, the USRSB tries to inform consumers about the US beef value chain and how it produces environmentally healthy, socially responsible and economically viable beef. The USRSB also makes sure to include farmers, ranchers, processors, industry partners, academics, retailers and environmental groups into the mix to make the initiative successful.
"The strength and success of the US Roundtable for Sustainable Beef is dependent on a diverse membership that encompasses the entire beef value chain," said John Butler, beef producer, and chair of the USRSB. "We are very proud to have Wendy's join the Roundtable as we all work to improve the sustainability of the US beef industry."