Smithfield appoints Zimmer to marketing executive position

by Joel Crews
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In his new role, Tim Zimmer will lead Smithfield's brand strategy for Smithfield, Eckrich, Nathan's Famous and other portfolio portfolio brands. 

SMITHFIELD, Va. – Smithfield Foods Inc. announced the promotion of Tim Zimmer to chief marketing officer. Zimmer will lead Smithfield's brand strategy for the company’s 18-plus brands comprising its portfolio and his responsibility will include domestic marketing of the company’s Packaged Meats segment across all of the company’s channels. 

He assumes the position after joining the company in 2011, working first at the vice president of sales and development and more recently as senior vice president of retail and foodservice sales. He previously worked in marketing roles with Nestlé, Kraft Foods and Sara Lee Corporation.

“The position of Chief Marketing Officer could not be more important at this point in our transformation into a leading consumer packaged goods and protein company,” said Kenneth Sullivan, president and CEO of Smithfield Foods. “With an extensive background in the food industry and a solid understanding of our business, Tim Zimmer has a proven track record and is the right person to expand and enhance Smithfield's marketing efforts.”

“I am eager to step into this new position and continue to work with our innovative and talented teams,” Zimmer said. “I have a strong passion for supporting and growing our trusted and well-loved family of brands. This is an exciting time for Smithfield and I am ready for the opportunity to implement successful strategies that will further transform our brand portfolio.”

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