Dickey's Barbecue launches new menu item

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 Dickey's prime rib feast
The chain is offering prime rib to its holiday lineup.

DALLAS – Dickey’s Barbecue Pit recently added prime rib as an alternative to holiday ham or turkey. Customers can order a whole prime rib a la carte or as part of a Holiday Feast package that includes baked potato casserole, cornbread dressing, green beans and a dozen rolls.

“Dickey’s Barbecue Pit is a 75-year-old, family-owned business, and we take pride in being part of folks’ holiday traditions,” CEO Roland Dickey, Jr. said in a statement. “We are excited to add Dickey’s Prime Rib to our menu allowing our guests to have a new holiday option.”

Customers can order the prime rib online or call the nearest Dickey’s location until Dec. 24.

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