Empire Kosher unveils new chicken products
Nov. 14, 2016
by MEAT+POULTRY Staff
MIFFLINTOWN, Pa. – Kosherfest 2016 will be the site of Empire Kosher Poultry Inc.’s debut of a new lineup of minimally processed poultry products sourced from humanely raised, antibiotic-free birds.
The new chicken products are frozen, lightly seasoned and/or coated with panko bread crumbs fully cooked and ready to heat. The lineup includes:
- Chicken Bites and Chicken Nuggets;
- Chicken Schnitzels, which are cutlets that come in two varieties of white chicken breast lightly-seasoned and Mediterranean-inspired breading; and
- Anytime Party Wings and Buffalo Style Wings in a spicy buffalo-style sauce.
The new products and Empire Kosher’s chicken and turkey products will be supported by the company’s “Certifiably Delicious!” advertising campaign which includes social, digital, print, and outdoor media.
“Empire Kosher brand poultry, deli and frozen products continue to address the growing market of kosher and secular consumers who want natural and organic products that taste great while meeting the highest standards for kosher,” CEO Jeffrey N. Brown said in a statement. “In addition to the loyal consumers we have had for decades, new millennial consumers are rediscovering Empire Kosher brand as we deliver the key wholesome benefits they seek, and we continue to have high standards for taste and quality.
Empire Kosher Poultry, based in Mifflintown, Pennsylvania, is a subsidiary of The Hain Celestial Group.