Zoës Kitchen appoints new CMO

by MEAT+POULTRY Staff
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PLANO, Texas – Casey Shilling has been named chief marketing officer of Zoës Kitchen, a fast-casual Mediterranean-style restaurant chain. Shilling joins the company after working for 20 years with The Container Store, most recently serving as vice president of marketing and public relations.

Casey Shilling, Zoe's Kitchen
Casey Shilling, CMO of Zoës Kitchen 

“As a longtime customer and fan of the dynamic, authentic Zoës Kitchen brand, I’m joining this talented team with much respect and admiration,” Shilling said. “I look forward to building on the incredible success the Company has enjoyed, and I’m excited to help elevate its ‘Live Mediterranean’ message to further customer engagement and drive traffic to reach optimum performance and deliver long-term value for all stakeholders — team members, guests and shareholders.”

“I am thrilled to add Casey to the Zoës Kitchen leadership team during such an exciting time in our company’s growth,” CEO Kevin Miles said in a statement. “Casey is a masterful brand builder who, using innovative marketing strategies, has a long history of inspiring deep emotional connections that move consumers to become brand advocates and loyal, lifelong customers. Her devotion to creating differentiated customer experiences will take our brand to the next level as we develop new ways to engage with our guests through creative digital marketing, loyalty and social media campaigns, as well as other multi-channel marketing programs.”

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