The Bud Burger's for you
Oct. 31, 2016
by MEAT+POULTRY Staff
CARPINTERIA, Calif. – Carl’s Jr. and Hardee’s recently released the Budweiser Beer Cheese Bacon Burger.
Served on a brioche-style bun, the new burger features a charbroiled, grass-fed beef patty, applewood-smoked bacon, lettuce, tomato, caramelized onions and Swiss cheese. It’s topped with Budweiser beer cheese sauce — a hot and creamy cheddar cheese sauce blended with Budweiser.
“Our new Budweiser Beer Cheese Bacon Burger combines the best of what we do,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “It really is a beer and burger lover’s dream come true.”
Representatives from Budweiser echoed the sentiment.
“Anheuser-Busch is excited to join forces with Carl’s Jr. and Hardee’s for this retail partnership,” said Josh Halpern, vice president of small format and on-premise for Anheuser-Busch. “Carl’s Jr. and Hardee’s are known for pushing boundaries, and they truly share Anheuser-Busch’s commitment to quality ingredients and authenticity.”