Pork industry strives for transparency

by Joel Crews
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 NPB launches two new online resources to help educate and inform consumers and the media.  

DES MOINES, Iowa – In an effort to promote transparency in the pork industry, the National Pork Board announced the Oct. 4 launch of two online resources to provide facts, figures, photographs and infographics about pork. They include NPB’s “Pork Quick Facts” and the “Pork Checkoff Photo Library.”

Pork Quick Facts (www.pork.org/QuickFacts) is designed to be used by consumers, students, educators and media outlets seeking general information about pork production and processing. Officials say having this resource available helps fill the education void of those individuals who don’t have a background in agriculture.

“Today, farm and ranch families make up only 2 percent of the US population, with most of the other 98 percent two or more generations removed from the farm,” said Jan Archer, NPB president who is also a pork producer in Goldsboro, North Carolina. “That makes it even more important to share how we raise safe, high-quality pork,” he said.

With the goal of depicting the truth about how pigs are raised by today’s producers, The Pork Checkoff Photo Library (www.pork.org/photos) includes access to more than 1,000 high-resolution photographs that can be downloaded for use in social media and in print publications. Housed on Flickr, the photos are categorized to simplify the searching process. Some of the categories include, pigs, safety, transport, environment/crops, farms/crops.”

According to Archer, “The Checkoff’s new online resources will help bridge the gap as consumers increasingly ask how their food is raised.”

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