Oh deer: Arby's launches venison sandwich

by MEAT+POULTRY Staff
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 Arby's Venison Sandwich
The quick-service chain plans to offer the sandwich in markets where hunting is popular.
 

ATLANTA – Seventeen Arby’s restaurants will offer a thick-cut venison sandwich starting in early November.

The sandwich features a thick-cut venison steak topped with crispy onions and juniper berry sauce served on a toasted specialty roll. The venison is marinated in garlic, salt and pepper and then cooked for three hours. The sauce is a Cabernet steak sauce infused with juniper berries.

The sandwich will be offered at select Arby’s restaurants within popular deer hunting areas in Wisconsin, Minnesota, Michigan, Pennsylvania, Tennessee and Georgia.

“Hunters hunt the meats, and we have the meats, so it makes sense for us to connect with them and offer a sandwich that they can’t get at any other restaurant chain,” Rob Lynch, CMO and Brand President of Arby’s Restaurant Group, Inc., said in a statement. “We’re a brand that’s not afraid to take risks and while the Venison Sandwich is probably the biggest stretch for us yet, it’s incredibly delicious and we can’t wait to get it in the hands of our guests. You won’t leave a hunt empty-handed after stopping by Arby’s.”

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