Gold'n Plump shakes things up
Oct. 21, 2016
by MEAT+POULTRY Staff
Gold'n Plump Shakers offer consumers a way to cook quick, easy at-home meals.
SAINT CLOUD, Minn. – GNP Company’s newest product rollout is designed to shake up traditional meal preparation. The company is introducing a line of chicken breast strip kits to help time-challenged consumer prepare high-quality food in under 20 minutes. The company’s Gold'n Plump Shakers can be made in three easy steps.
"As schedules get more hectic, people tend to prepare last-minute meals, and want products that offer quick-and-easy prep and the enjoyment of making something themselves," explains Tracy Miller, GNP Company Director of Product Innovation & Management. "The Shakers line offers, ready-to-cook fresh chicken raised with No Antibiotics–Ever; more preparation involvement with minimal extra work; and superior quality and flavor compared to similar frozen products."
Shakers are sold fresh not frozen. The boneless skinless breast strips are sized for snacking or as ingredients in other dishes. The 20-oz. Shakers package includes 16 oz. of chicken, 4 oz. of seasoned breadcrumbs and a zip-seal bag for shaking. "The breading is made with Panko-style breadcrumbs which are widely popular today and professional chefs' go-to ingredient for adding texture," Miller explains. "And visible spices and herbs in the breading add appetite and homemade appeal as well."
The five flavors available are: Savory, Sweet Chili, Jamaican, Honey Barbeque and Chipotle Adobo.
Shakers are simple to prepare in three steps – pour, shake, bake. 1. Open the pouch and pour the strips and seasoning into the bag; 2. Zip shut and shake; 3. Cook – either by baking or pan-frying.
"Our in-home usage tests found that consumers just love the no-touch, semi-scratch, less-mess and better-for-me features of the Shakers, as well as their versatility," Miller says. "The product is really fun to use and a way to get the whole family involved in the kitchen."
Gold'n Plump will hold in-store sampling of the new products and will offer coupons for retail purchases. In addition, the new line will be promoted on social media, in videos and online at www.ShakerShakeup.com by Jimmy Shaker, the brand’s new personality pitchman.