Applegate Farms names new vp of marketing
Oct. 10, 2016
by MEAT+POULTRY Staff
BRIDGEWATER, NJ – Nicole Glenn will join Applegate Farms as vice president of marketing starting Oct. 11. Applegate is a subsidiary of Hormel Foods Corp. specializing in the processing of organic and natural meat and poultry products.
|Nicole Glenn, vice president of marketing, Applegate
“I’m eager to join Applegate and a group that is recognized in the industry for its creative and purposeful marketing strategies,” Glenn said in a statement. “This is an exciting time to join the team, as consumers increasingly seek natural and organic foods from brands they can trust, like Applegate.”
Before joining Applegate, Glenn was marketing director for WhiteWave Foods where she primarily was responsible for leading the Earthbound Farms organic produce division. She managed one of the company’s largest brand refresh initiatives and oversaw strategic promotions, consumer engagement initiatives and product portfolio innovations.
Her past experience includes positions at Constellation Brands, Terlato Wines International and Procter & Gamble.
“We’re thrilled Nicole is joining us, bringing her extensive brand management and food marketing experience to the Applegate team,” said Steve Lykken, president, Applegate. “Nicole will play a key role in leading us as we continue to build an innovative and integrated brand marketing strategy for the Applegate portfolio, ensuring that we bring to life our mission of ‘changing the meat we eat’.”