New flavors from The New Primal
Sept. 21, 2016
by MEAT+POULTRY Staff
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The New Primal to launch new meat stick and marinade flavors.
CHARLESTON, S.C. – On Sept. 22 at Natural Products Expo East in Baltimore, The New Primal will release four new flavors of meat sticks and two new marinade flavors. The company offers 100 percent grass-fed beef, free-range turkey and naturally raised pork snacks.
Maple Bacon Pork and Barbecue Pork represent The New Primal’s first pork offering and accompany new meat stick flavors Habanero Pineapple Beef and Cilantro Lime Turkey. Additional new products include marinades originally formulated for the classic and spicy beef jerky recipes that were not bottled for retail sale following the popularity of the jerky.
The marinades contain no added sugar, no soy and simple, all-natural ingredients including coconut aminos, apple cider vinegar, pineapple juice, lemon juice and garlic powder. The marinades are intended to enhance flavor on chicken, steak, lamb, and other proteins.
“We continue to revolutionize how people consume and prepare their protein,” says The New Primal founder Jason Burke. “Finding clean, delicious protein options is still difficult in today’s ‘noisy’ meat snack market, and we have made it our mission to add variety to our product line. Bottling the marinade that built our brand allows customers to bring our signature flavor to their home-cooking.”
Meat sticks in the new flavors retail for $1.99 and the marinades for $6.99. Meat sticks are available in natural grocery stores, outdoor retail and grocery chains while the marinades are available online at www.thenewprimal.com.
Two sampler packs, The Meat Stick Sampler box containing three sticks of each flavor for $41.95, and The Classics Sampler box containing a bag of Classic Beef, Spicy Beef and Classic Turkey Jerky along with two sticks of Classic Beef, Spicy Beef and Classic Turkey for $32.95, also are available online.