Jack in the Box offers 'Brunchfast'

by Erica Shaffer
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 Bacon & Egg Chicken Sandwich from Jack in the Box
Menu mash-up features brunch flavors with convenience.
 

SAN DIEGO – All-day breakfast has a new name and new offerings at Jack in the Box restaurants. The quick-service chain recently launched “Brunchfast,” a new menu the company bills as “24-7 access to the mouthwatering flavors of brunch.”

The Brunchfast menu features three entrees, including:

  • The Bacon & Egg Chicken Sandwich, which is a toasted English muffin served with a fried chicken fillet and topped with hickory smoked bacon, cheddar cheese, bacon mayo and a fried egg.
  • The Brunch Burger has a croissant topped with a beef patty, fried egg, hickory smoked bacon, mayonnaise and American cheese.
  • The Southwest Scrambler Plate includes scrambled eggs with roasted peppers, green chilis and pepper jack cheese. Served with home-style potatoes, hickory smoked bacon or sausage and a croissant.

“Brunch enthusiasts no longer have to wait until the weekend to satisfy their brunch cravings,” said Iwona Alter, vice president of product marketing. “With Brunchfast, we’re giving our guests 24-7 access to the distinct, craveable flavors of brunch whenever they want it and wherever the hunger strikes.”

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