Farm Bureau invests in prepared meals firm
Sept. 20, 2016
by Erica Shaffer
My Fit Foods operates retail stores that sell healthy meals.
AUSTIN, Texas – The American Farm Bureau Federation has thrown its hat into the prepared meals ring with an investment in My Fit Foods, a producer and retailer of prepared meals.
My Fit Foods, with headquarters in Austin, offers more than 60 nutritionally balanced, ready-to-eat meals and snacks. The company operates more than 50 retail stores in five states in addition to select retail partners and in workplaces. Each retail location has a nutrition coach on staff to create customized meal plans and provide nutrition education.
“The American Farm Bureau Federation is an ideal investment partner for My Fit Foods as Farm Bureau members share our dedication to providing customers with accessible, fresh, high quality ingredients,” David Goronkin, CEO of My Fit Foods, said in a news release. “This investment positions us to easily expand the availability of My Fit Foods while working directly with the American farming community.”
In addition to helping the company to grow, the investment enables My Fit Foods to source high-quality, fresh ingredients from farms and ranches.
“My Fit Foods is meeting the growing consumer demand for fresh, healthy, farm-raised ingredients, and we are eager to help accelerate the next phase of the company's growth,” said Julie Anna Potts, executive vice president and treasurer for the AFBF. “Our organization is dedicated to growing this partnership with My Fit Foods, as they share our mission of making high-quality fresh food available to the American people. This partnership also helps us make another connection between food and our farmers who grow it.”