DQ comes to the Caribbean
Aug. 2, 2016
by MEAT+POULTRY Staff
The Caribbean represents a huge opportunity for growth in the DQ system.
MINNEAPOLIS – Consumers in the Caribbean will soon be able to enjoy some more frosty Dairy Queen treats. The DQ system announced Aug. 1 that in the next five years the chain will open 24 additional locations in five Caribbean countries.
The company announced that DQ Grill & Chill locations will be built in Trinidad and Tobago and Jamaica. The stores will serve DQ treats and a full range of menu items including the brand’s signature GrillBurgers, chicken strip baskets, chicken sandwiches and a variety of salads, sandwiches and the full DQ Bakes! menu, which includes nine hot-from-the-oven and made-to-order items.
DQ Treat stores will be built in Jamaica, St. Lucia, Grenada and St. Maarten. The DQ Treat stores will feature DQ’s famous soft-serve products such as the signature Blizzard Treat, soft-serve cones, sundaes and DQ Frozen Cakes.
“The international marketplace continues to be a huge opportunity for growth for the DQ system,” said John Gainor, president and CEO of International Dairy Queen, Inc. (IDQ). “We’ll be introducing our DQ Grill & Chill concept to fans in Trinidad and expanding the DQ brand in Jamaica. Our presence in these warm weather countries is a perfect fit for us.”
Royal Treats Ltd. signed the multi-unit, multi-country agreement with American Dairy Queen Corporation (ADQ) to develop the new locations. They currently operate eight DQ Treat locations throughout Trinidad and Tobago, the first of which opened in 2012.
“We are excited to be expanding this iconic brand’s footprint,” said John Gillette of the family-owned Royal Treats Ltd. “Residents and tourists will now have more opportunities to experience the same exceptional treats and menu items that they have come to know and expect from the DQ system.”
The DQ system has more than 6,700 locations with more than 2,200 of those units operating outside of the US.
International Dairy Queen, the parent company of American Dairy Queen Corporation, is a subsidiary of Berkshire Hathaway Inc., which is led by Warren Buffett.